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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them | Howard R. Moskowitz

Great Marketing Reference

4 years ago

"Selling Blue Elephants” is for general managers as well as market research aficionados. Moskowitcz and Gofman offer up the Rule Developing Experimentation (RDE) approach to bring rigor to the trial and error approach to new products and services (and messages in the case of political candidates!) development that we all know we’d like to do more of we could afford the time and money needed to do it well. The authors use real examples much as Levitt and Dubner do in Freakonomics to bring the… read review

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Reviewed: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant | W. Chan Kim

A Must Have for Your Growth Strategy Library

4 years ago
Reviewed: A Dream With A Deadline: Turning strategy into action | Jacques Horovitz

Get Your Motors Running

4 years ago
Reviewed: The Worlds Newest Profession: Management Consulting in the Twentieth Century | Christopher D. McKenna

A Great Read

4 years ago

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George Stalk

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Senior partner and managing director of The Boston Consulting Group (BCG) of Canada Ltd. and adjunct professor of strategic management for the Rotman School of Management at the University of Toronto. Author of three books: Competing Against Time, Kaisha: The Japanese Corporation and Hardball: Are You Playing to Play or to Playing to Win?
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Competitive AdvantageTime-Based Competition

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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them | Howard R. Moskowitz

Reviewed: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant | W. Chan Kim

Reviewed: A Dream With A Deadline: Turning strategy into action | Jacques Horovitz

Reviewed: The Worlds Newest Profession: Management Consulting in the Twentieth Century | Christopher D. McKenna

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