buy now add to wishlist add to my shelf

I use a car service from time to time to take me to the airport, they always bring me a coffee the way I like it. They have been 100% consistent in their customer retention program, I think it costs them $1.75 a customer and a little time to pick it up, do you think I would ever think of using someone else? And as a bonus to them, I tell everyone I know about it, just like I told you.

I think that the ideas and concepts presented in “Flip the Funnel” are so right for today’s marketplace it’s scary. I believe, as customers, we are all looking to be treated like we are special. In today’s increasingly competitive marketplace if you don’t look after your customers someone else sure as hell will, or they will just “price” them away from you. Customer loyalty is not dead; we have just forgotten a lot about how to foster it, how to invest in it and why its so important. Mr. Jaffe gives us the how and the whys of what today’s customer retention programs must look like. If you invest in a smart way in your current customers (who have invested their hard earned dollars in you), you are making an investment in the future of your business. He also explains why always investing in looking for new customers may not be such a good investment after all.

Your customers don’t expect free things from you, they expect to be “sold” something - do the unexpected, give them something for free, but be smart about it - think of it as an investment. Read Mr. Jaffe’s book, it will help you figure out what you need to do.

A Flip the Funnel customer